What is the brand awareness survey form template?
Measure unaided and aided recall of your brand against competitors, where people have seen you, how they see you, consideration and ad recall. Start from this template in FileIt Forms, adjust it in the designer, then share it by link or send it to people by email. Each response is saved as a PDF in your FileIt vault.
Questions on this brand awareness survey form
15 questions over 4 pages · includes conditional questions, multiple pages, ratings.
1 About you
- Age group* Under 18 · 18–24 · 25–34 · 35–44 · 45–54 · 55–64 · 65 or over · Prefer not to say
- Where do you live? (city or region)
- How often do you buy products or services in this category?* Weekly or more · Monthly · A few times a year · Once a year or less · Never
2 Brands you know
- When you think of this category, which brands come to mind first?*
- Which of these brands have you heard of?* Our brand · Competitor A · Competitor B · Competitor C · Competitor D · None of these
- Which have you bought or used in the last 12 months? Our brand · Competitor A · Competitor B · Competitor C · Competitor D · None of these
- Where have you seen or heard of Our brand? asked only when it applies Social media · Search results · TV or streaming ads · Radio or podcasts · Billboards or outdoor ads · In a store · Recommended by someone · News or articles · Online reviews
3 Your impressions
- If you were buying today, which brand would you choose first?* Our brand · Competitor A · Competitor B · Competitor C · Competitor D · Another brand · No preference
- Which words describe Our brand? (up to 3) asked only when it applies Trustworthy · Good value · Premium · Innovative · Friendly · Reliable · Old-fashioned · Expensive · Hard to tell apart from others
- Your overall impression of Our brand* asked only when it applies Very positive · Somewhat positive · Neutral · Somewhat negative · Very negative · No opinion
- How likely are you to consider Our brand next time you buy?* asked only when it applies
4 Finally
- What matters most when you choose a brand in this category? (up to 3)* Price · Quality · Recommendations from people I know · Convenience · Customer service · Sustainability · Brand reputation · Reviews
- Have you seen any advertising for Our brand in the last month?
- What do you remember about it? asked only when it applies
- Anything else you'd like to add?
Every response becomes a PDF in your vault
- Start from this template. It opens in the FileIt Forms designer — change any question, add pages, set the rules for when questions appear.
- Share it. Turn on a public link, or send it to people by email, each with their own link. They don’t need a FileIt account.
- Get the answers as PDFs. Each response is saved as a PDF in the vault folder you choose, with uploaded files attached — and listed in a Responses table you can export to CSV.