Sales & services 2 signers 3 pages 24 blanks to fill in

UGC Creator Agreement Template

Buy authentic-looking videos and photos for your own ads — with the usage rights, revisions and fee spelled out.

Use this template — free See the agreement Signers don’t need an account
UGC creator agreement
The blanks in brackets are what you fill in. FileIt adds each signer’s signature and date boxes.
UGC creator agreement — page 1 of 3
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UGC creator agreement — page 2 of 3
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Use this template Fill in the blanks, name who signs, and send — from FileIt eSignature.

What is a uGC creator agreement?

A UGC (user-generated content) creator agreement is for brands that pay creators to film natural, customer-style content that the brand publishes itself — in paid ads, on its social accounts, website or email. Unlike an influencer deal, the creator does not post to their own followers, so the value is in the files and the rights to use them, and the contract must say exactly where, where in the world and for how long the brand may run them.

This template covers the deliverables and technical format, the brief, due date and raw footage, whether product is sent free, returned or reimbursed, and the number of revision rounds. It grants a usage licence for the channels, territory and period you choose — including the creator's likeness — with optional whitelisting (ads run from the creator's handle), optional exclusivity, a monthly extension fee and portfolio use. It sets honest-content and disclosure rules with the brand responsible for product claims, the fee and payment timing, cancellation, the creator's promises about music and permissions, and ending the agreement.

Best for
Brands and agencies buying UGC videos and photos for ads
Signed by
The brand (with job title) and the creator
Usage period
You choose: 3, 6, 12 or 24 months, or unlimited
Length
About 3 pages, initialled on every page

When to use a uGC creator agreement

  • A skincare brand orders three review-style videos with alternative hooks for paid social
  • An app buys screen-recorded walkthroughs for its social ads
  • A brand runs a creator's videos as spark ads from the creator's handle for six months
  • A food brand orders lifestyle photos for its website and email campaigns
  • A brand sends product free and orders unboxing videos for its website and email

What you fill in

24 blanks, then the name and email of each person who signs: brand, creator.

1 The parties

  • Brand (your company)*
  • Brand address
  • Creator's legal name*
  • Creator's business name or handle

2 The content

  • Agreement date*
  • Product or service featured*
  • Deliverables*
  • Technical format
  • Creative brief* The Brand will give the Creator a written brief before filming starts · The brief is attached to this Agreement
  • First drafts due*
  • Rounds of revisions included*
  • Raw footage* is not included · is included: the Creator will deliver the unedited clips used in the final videos
  • Product* The Brand will send the product free of charge and the Creator may keep it · The Brand will send the product, which the Creator will return at the Brand's cost after filming · The Creator buys the product and the Brand reimburses the cost · No product is supplied

3 Usage rights

  • Where the Brand may use the content* paid ads and organic posts on the Brand's own social media accounts, website and email marketing · organic posts on the Brand's own social media accounts and website only · paid ads, organic posts, website, email, retail displays and other marketing in any medium
  • Usage period* 3 months · 6 months · 12 months · 24 months · an unlimited period
  • Territory*
  • Ads from the Creator's account (whitelisting / spark ads)* are not included · are included for the usage period
  • Exclusivity
  • Creator's portfolio use* after the Brand first publishes it · only with the Brand's written approval

4 Payment

  • Currency*
  • Total fee*
  • Payment timing* in full within 14 days of approval of the final files · 50% on signing and 50% within 14 days of approval of the final files · in full on signing
  • Fee to extend usage, per extra month
  • Governing law*

5 Who signs

  • Brand signature and date, job title, initials on every page · The company buying the content.
  • Creator signature and date, initials on every page · The person filming and appearing in the content.

What the uGC creator agreement covers

  1. Deliverables
  2. Product
  3. Revisions and approval
  4. Usage rights
  5. Honest content and disclosure
  6. Fee
  7. Creator's promises
  8. Ending the agreement
  9. General

Using the uGC creator agreement, step by step

1 Define the content

Name the product, list the deliverables with lengths and versions, set the format and due date, and choose whether raw footage is included.

2 Settle product and revisions

Choose whether product is sent free, returned or reimbursed, and how many rounds of revisions the fee includes.

3 Choose usage rights

Pick where the content may be used, the period and territory, whether whitelisting is included, any exclusivity, and an optional fee per extra month.

4 Set the fee and send

Enter the fee and payment timing, add the creator as a signer and send. Both of you initial each page.

Tips before you send it

  • Price paid-ad usage and whitelisting separately from organic use — they are worth more to the brand.
  • Supply any product claims in writing; the agreement makes the brand responsible for substantiating them.
  • Use music only from licensed libraries the brand or platform provides.
  • Put a calendar reminder on the end of the usage period so paid ads are switched off on time.

Sign it online in minutes

  1. Fill in the blanks. Names, dates and amounts go straight into the agreement — the preview shows exactly where.
  2. Name who signs. Tick “This is me” for your own part. FileIt builds the PDF with every signature, date and initials box on the right line, and you can check or move anything before sending.
  3. Send it. Each signer gets a secure link and signs from any device — no account needed. The signed PDF, with an audit trail and a Certificate of Completion, is filed in your vault and emailed to everyone.
Use the uGC creator agreement template — it’s free

UGC creator agreement: frequently asked questions

Does the creator have to post the content?

No. This agreement is for content the brand publishes. The creator is not required to post it, and may show it in a portfolio as you choose.

What is whitelisting?

It lets the brand run ads under the creator's name or handle through the platform's partnership tools. In this agreement it is optional and limited to approved content for the usage period; the brand may not post or comment as the creator.

What happens when the usage period ends?

The brand stops placing new ads and posts. Organic posts already published may stay up, but paid ads must be switched off unless the brand extends the period.

Is a document signed electronically legally binding?

In most countries, including the US (ESIGN Act and UETA), the UK, the EU (eIDAS) and Canada, an electronic signature is generally valid for an ordinary agreement like this one. FileIt keeps an audit trail and a Certificate of Completion with the signed PDF as evidence of who signed and when.

Is this template free?

Yes. The template is free to use with the eSignature app in FileIt. The creator doesn't need a FileIt account to sign.

Use this template — free